Official My mortgage identifies as a student loan T-shirt
future so far looks lame as hell. “It’s genuinely puzzling that Meta spent more than $10 billion on VR last year and the Official My mortgage identifies as a student loan T-shirt in other words I will buy this graphics in its flagship app still look worse than a 2008 Wii game,” tweeted New York Times tech columnist Kevin Roose. Days later, Zuck himself admitted the image was “pretty basic” and posted a screenshot of a more detailed version of his avatar, saying that “major updates” to Horizon and avatar graphics were coming soon, my colleague Rachel Metz reports. The whole episode illustrates the difficulty Meta, which has positioned itself as a leader in the virtual-reality industry, will have in selling its futuristic vision. The biggest problem: It just doesn’t look cool. And Zuck doesn’t seem cool. And Facebook hasn’t been cool since 2009. And that’s a really big problem. My simplistic but unshakeable theory is that people won’t buy something if it doesn’t make them look good. But if you can make them believe it looks cool, people will do anything. Just ask the tobacco industry. Smoking is objectively terrible, but put some hot people in magazine ads for cigarettes and you’ve got yourself a profit machine. The cool factor is decidedly lacking in VR right now. And it’s not just the avatars that suck. To get into the metaverse in the first place, you first have to strap on a bulky headset like Meta’s $400 Quest device. Which itself is
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